One of the ways that effective writers use to successfully persuade their intended audience in an argumentative writing is through the use of the rhetorical triangle. Each point on the triangle represents one of the persuasive appeals. The persuasive appeals are the Logos, the Ethos, and the Pathos. Lagos is Greek for “word” and applies to the quality of the message. Ethos is Greek for “character” or the credibility of the writer. Pathos is Greek for “suffering” or “experience” and centers on the values or beliefs of the audience.
            Examining the terms more closely, Logos to me is the main body of the paper or speech. It is the topic of the argument and the additional information used to support the topic.  The reasons used to support the claim have to be reasonable and convincing. For instance, if I were writing a paper on preventing shark attacks in the Caribbean, one of the supporting claims could be reducing or eliminating shark feeding excursion near populated swimming areas. I think that this is a reasonable claim and is one of several that could be made to support the main topic.
            Ethos is the credibility of the writer and can be established before the article is written, during the actual article, or after the article has been written. This is how believable or trustworthy the author is or is not. My city recently hired a new City Manager. During the first few weeks of his new job, he was caught telling several lies during meetings with city employees. His credibility has been damaged beyond repair. He cannot be trusted now and I don’t believe he can ever be trusted. This can happen to a writer also. If during any writing he is uncovered as being untruthful, none of his argumentative papers will be believable. On the other hand, an author who has a reputation of being fair and impartial would be believable, even if some of his information might be questionable.
            The values and beliefs of the audience are called Pathos. When writing an argumentative paper, it is wise to know you audience. When writing the paper, ask yourself how can I get the audience to feel how I feel about the topic? Using the example above on shark attacks, I would take a different approach when writing to the dive operators whose livelihood depends on shark feeding excursions than if I were writing to the managers and staff of the vacation resorts. It all comes down to, who am I writing to and where do I feel their beliefs lie.
            So when writing an argumentative paper, the rhetorical triangle is an approach that should always be in the back of your mind. Use information that is logical and reasonable when supporting the topic, know your audience and their values, and always strive to acquire and maintain a high level of credibility.
Works Cited
Ramage, John D., Bean, John C., and Johnson, June. Writing Arguments, A Rhetoric with Readings. 8th Ed. New York, NY. 2010. Print.